jason

Bittersweet Clothing and Accessories is a boutique with locations in Lynchburg, VA and our hometown, Charlottesville.

In 2001, Shannon Iaculli founded Bittersweet for the one of the best reasons you could imagine: a friend dared her to do it. And ever since then, Shannon and Bittersweet have continued to rise to challenges, thriving in the competitive world of local retail.

With a highly curated catalog of women’s clothing and accessories, Bittersweet has been able to cultivate a strong following among women looking for unique, wearable pieces. The store is an experience in and of itself, enveloping you in its hip, small-town vibe.

Bittersweet met Arqspin because we, well…showed up at their door :) As neighbors do, we started to chat about business, marketing, and what Bittersweet was doing online. We learned they had a website and active social media presence on Facebook and Twitter.

Bittersweet’s Creative Director, Aleen, was kind enough to share her thoughts on the experience with us on video. Click below to check it out:

Arqspin & Bittersweet from Arqspin360 on YouTube.

Bittersweet had not experimented with 360 product photography before — like many small businesses, they didn’t realize it had become so accessible to them. So, we brought over some coffee and a turntable and made a few 360 spins together. We love how the spins turned out, especially with the store’s unique items visible in the background.

Meet our other Featured Spinners:

Are you using Arqspin in a unique way? We’d love to know. Email us at: info@arqspin.com.

There is a nice article about Arqspin in this month’s issue of STORES magazine written by Gail Fleenor – it focuses in on the impact of 360 photography on conversion rates in online stores. This article will be distributed during the National Retail Federation’s BIG SHOW in New York later this month, a show a number of online merchants will be attending. The article describes what we consider to be our key advantages (a hosted solution, simple turntable requirements, et.al.) over the competition in the 360photography category along with a bit about where we are as a company today and how we got there.

David Kraig can’t remember a period of his life when he wasn’t interested in art. “I started sketching in my textbooks in grade school and eventually learned the traditional arts like paint on canvas and pencil on paper,” he recently recounted. However, it wasn’t until recently that he discovered an emerging movement called “vinyl art” (also sometimes called “vinyl creations” or “vinyl customs” or “vinyl toys”).

One of David Kraig’s vinyl creations titled “Old Man Logan.”

David’s work is playful and compelling. Much of his work features characters from popular comics like The Incredible Hulk and Batman. Although he is heavily influenced by popular culture, he’s also developed a unique style that takes these iconic figures and makes them his own.

360 Spins of custom earphones made by Cosmic Ears.

Perhaps you’ve experienced the following problem: you find a cool pair of earphones that come in small, medium, and large, but none properly fit your ears. Cosmic Ears has cleverly seized on this business opportunity by providing custom earphones molded to fit precisely in an individual’s ear. Their custom earphones come in a range of colors and styles and, since they provide an optimal fit, they deliver wonderful high-quality audio.

Phil Gartell, the owner of Cosmic Ears, recently told us about his experiences looking for a simple and cost-effective 360 photography solution: “After a great deal of time and energy looking into 360 photography we always came to the same conclusions that such techniques are complex, time consuming and costly. Then came along Arqspin, a way to create 360 spins easily, quickly, and at almost no cost. This looked too good to be true but as we found out it is!”

We are very pleased to announce the release of a new version of Arqspin for iOS. This version provides full support for iOS6 and the new iPhone 5 layout, better Facebook integration, and includes several bug fixes and interface improvements. In particular, publishing spins over 3G and WiFi connections should now be more reliable.

Featured Spinner: Bittersweet Clothing and Accessories

“Shopping in the Round” – 360 Photography & Conversion Rates

Featured Spinner: David Kraig

Featured Spinner: Cosmic Ears

Arqspin iOS App Version 1.6

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